How to Write a Great Blog Post

How to Write a Great Blog Post

Writing a great blog post may come easily to some, but if you are reading this article, chances are you’re like me and you have to work for it.

I started my first blog in 2009. I published long posts that made no clear points. They were written for no-one in particular. These posts never ranked in Google, so nobody ever read them.

A decade of learning, failing, succeeding, and working with others in the content production space has helped me to form the process you’ll see in this post.

Today I can write an article and my desired audience have read it by the time the month is out. I’m not the best writer around, but this process helps me to write content that my readers take the time out of their day to email and thank me for.

This isn’t an article on how to write blog posts for SEO, it’s a guide to writing blog posts that people will actually read. When these people do read your blog post, it will help them. Ironically, search engines love content that do those things.

If you want to know how to write a great blog post, read on to find out my methods.

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Lifestyle First

Lifestyle First

When many of us set out to a start a business, it’s often to make either a more positive change to our life, or to the world. Ask around and commonly cited reasons for starting a business tend to involve:

  • flexibility of working hours,
  • more quality time with family,
  • higher income,
  • realizing a passion,
  • being the boss,
  • location independence,
  • having more control, especially control of income, or,
  • overall, a better balance.

But nearly all business owners find themselves at one stage or another, living completely contrary to what they set out to achieve…10 years into a 3 year plan, delaying gratification, with no end in sight.

A lot of digital nomads set out to start a business that keeps them fed, sheltered and free to roam as they please. But lifestyle creep and the previously unforeseen success of their business can quickly change their 4-hour work week dream into 60 hours a week and on-call for the rest of the time.

I’ve also fallen into this trap – money was never a motivator, I simply wanted the freedom to live wherever I pleased and not have to take a significant pay cut to do so. But since going down this path, I have regularly found myself working on weekends, replying to emails at 10pm at night and so on, simply because I let my business, and my personal standards take control.

So how do we tackle this situation?

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Maker, Manager & Dreamer Schedule

Maker, Manager & Dreamer Schedule

Are you a maker, manager, or a dreamer? A technician, the boss, or an entrepreneur? Every individual brings different value, but simply put:

  • an entrepreneur changes the business,
  • a manager runs the business, and
  • a technician masters their craft.

It may seem that you need to choose a role in your career. While some clearly choose a role, most of our personalities share traits with many of these roles, either in different times during our life or simultaneously.

The challenge is to schedule according to your role/s, realizing that different roles have different needs.

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Selling My Website Business: Lessons Learned

Selling My Website Business. Pictured: Code that has nothing to so with said website business.

A few months ago I decided to sell my website business. Established back in 2011, the site began as a hobby and a way for me to support the brands that supported me by way of discounted or free products.

Though the site started as a passion project, over the years it began generating an increasing amount of income by way of affiliate sales and product sales through Amazon and ShareASale.

Through this post I’ll tell you why I sold my website, how it ended up selling and lessons learned along the way. Of course, I am no expert so please do your own due diligence if you are looking to sell your own website.

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Business Idea Evaluation

The biggest mistake any one of us can make is wasting time. While it is fun to dream up new businesses, we need some quick methods for business idea evaluation to make sure that demand for your product exists.

If demand already exists, you simply have to convert those customers or clients from the services or products of another business, or better yet – fill the need that does not currently exist in the market (no competition!).

If there is no demand, your business will have to find and educate your audience to teach them why they need your product. This costs money, or worse – time, typically neither are in great supply for grass roots startups.

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