Hi, I’m Jase.
I’m a dad, entrepreneur, husband, investor, mountain biker, SEO addict, story teller, student (of life) and traveller. I want to live an exceptional life (and by traditional definitions, already do).
To achieve this, I am building the infrastructure that myself, my family and my businesses need to thrive.
Values
It’s easy to feel like you value many things, and of course we all do. But when it comes down to it, my core values are:
- courage,
- discipline, and
- kindness.
Priorities
Ahead of everything else, I prioritise:
- health,
- family and social life,
- wealth, and
- adventure.
Business
I am currently building out a great team within Dialed Labs, which provides “done for you” SEO services. The goal is for Dialed Labs to be able to operate and grow any of my website investments.
Most new SEO enquiries come to Dialed Labs looking for help with:
- completely managing their SEO so they can focus on their business,
- building backlinks for them,
- identifying and fixing their technical SEO issues, or
- providing content strategy or producing that content for them.
Prior to this I was involved in a small fund that bought established websites that generated income, where my role was to perform due diligence on those websites, migrate them, and later on, operate them.
Before getting involved in the fund, I was a full time SEO consultant, while also building affiliate and rank and rent websites in my spare time. Selling websites is time consuming, so right now I am just banking the cash that they spin off.
Australian, I Guess
I was born in Australia and have since moved to Andorra. This is why you’ll find a mix of US and UK English on this site. I still can’t decide which to use—UK English is most authentic to me, but US English is what the core of my audience expects.
I feel very much at home in Andorra despite the challenges of learning Catalan, but truthfully I feel comfortable in most countries.
Back when I didn’t own a passport, the world seemed to be a big scary place. After travelling through my late 20’s and early 30’s, I now know that most people are good no matter where they’re from.
My family and I are fortunate enough to be extremely location independent. As long as we have an internet connection, we can earn money. Ironically however, we don’t travel anywhere near as often these days.
Still, this is very powerful, as many tech workers and entrepreneurs are discovering. The world offers many incredible countries to live, when making money online. If we needed to change ‘home base’, we have the luxury of choosing based on lifestyle, not work.
Other Random Points
I have basically done everything on the tech stack at some point—from operating data centers to coding.
In my last job, I was running cables under the floor in the morning and configuring operating systems in the afternoon. My coding ‘skills’ are self taught (and terrible), but get the job done.
Entrepreneurship was never really an interest of mine, but retiring early and having freedom has always been a focus.
Work has always been a breeze. I hold myself to a higher standard than any employer I’ve ever had, so it makes sense.
Deep down though, I don’t like being told what to do, unless it’s direct guidance from someone who has been there, done it, and is directly trying to help. I need to understand why, not just being told to march and not ask questions.
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