Hi, I’m Jase.
I’m a dad, entrepreneur, husband, investor, mountain biker, SEO addict, story teller, student (of life) and traveller.
Mission
To build the infrastructure that myself, my family and my businesses need to be their best.
Values
When limited to just 5 choices, I value:
- stability,
- freedom,
- simplicity,
- focus, and
- perserverence.
Priorities
Ahead of everything else, I prioritise:
- health,
- family,
- wealth, and
- adventure.
Business
I am involved in the following businesses:
- Dialed Labs — mostly “done for you” SEO services
- Digital Dividends — a portfolio of website investments
- Rank Defender — technical SEO auditing and fixes for WordPress and Shopify sites
Previous to these 3 commitments, I was a full time SEO consultant, while also builing affiliate and rank and rent websites in my spare time. Selling websites is time consuming, so right now I am just banking the cash that they spin off.
I respect the value of focus though, so I may sell them off in future and invest more into the content website portfolio managed by Digital Dividends.
While I do still consult, my role in the 3 businesses above is essentially to “internally consult” and coach our team. My time is quite consumed by these 3.
Most new SEO enquiries come to me looking for help with:
- completely managing their SEO so they can focus on their business,
- identifying and fixing their technical SEO issues, or
- operating their affiliate websites.
Between my 3 businesses, their needs are catered to (and are much cheaper than I can do it for them), so it’s rare where I am the best fit for client needs nowadays.
Australian, I Guess
I was born in Australia and have since moved to Andorra. I feel very much at home in Andorra, but truthfully I feel comfortable in most countries.
The world was a bit scary when I didn’t own a passport. After a good amount of travel in my late 20’s and early 30’s, I now know that most people are good no matter where they’re from.
I and my family are extremely location independent, but we don’t travel much at the moment.
Other Random Points
A once off of the cuff description of me was “all or nothing”. That seems apt.
A fast moving career has had a funny effect on me — I’ve come to be used to working with older people and have come to enjoy being the “youngest” in social groups. New friends in my life tend to have 5 or 10 years on me. I do my best to pay attention to these teachers.
I have basically done everything on the tech stack at some point — from operating data centers to writing code. In my last job, I was running cables under the floor in the morning and configuring operating systems in the afternoon. My code is self taught (probably terrible), but it gets the job done.
Entrepreneurship was never really an interest of mine, but retiring early was. Work always came easy to me, as I hold myself to a higher standard than any of my employers. Deep down though, I don’t like being told what to do, unless it’s direct guidance from someone who has been there, done it, and is directly trying to help me achieve my goals.
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