Hey, I’m Jase.
I’m a dad, entrepreneur, husband, investor, mountain biker, SEO consultant, story teller, student (of life) and traveller. I’m motivated to live an exceptional life, and providing my family with the same (and by traditional definitions, we already do).
To achieve this, I am building the infrastructure that myself, my family and my businesses need to thrive.
Values
It’s easy to feel like you value many things, and on a surface level, we all do.
But when it comes down to it, my core values are:
- effectiveness,
- intentionality, and
- consistency.
Priorities
Ahead of everything else, I prioritise:
- health,
- family and friends, and
- wealth.
Business
I am working with a small team of awesome people within Dialed Labs. Most new SEO enquiries come to Dialed Labs looking for help with:
- improving their branding online,
- building backlinks for them,
- growing their organic search traffic, and
- ultimately, getting a much better return on investment from their website’s content.
As someone that builds new websites, Dialed Labs was built to be able to serve my own businesses, while also being able to retain these great people in between my own projects. By servicing clients as well, I can keep them employed over the long term, which benefits everyone involved.
Prior to this I was involved in a small fund that bought established websites that generated income, where my role was to perform due diligence on those websites, migrate them, and provide guidance to an operations team. This was a trial by fire that taught me many lessons, many of which were hard-won. Thankfully, these lessons have taught me how to be extremely rigorous in my due diligence process.
Before getting involved in the fund, I was a full time technical SEO and link building consultant, while also building affiliate and rank and rent websites in my spare time.
Selling websites is time consuming, so right now I mostly hold them for the income they can generate (though you’ll note that I don’t call it passive income).
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I was born in Australia and since moved to Andorra. This is why you’ll find a mix of US and UK English on this site. I still can’t decide which to use—UK English is most authentic to me, but US English is what the core of my audience expects.
I feel very much at home in Andorra despite the challenge of learning Catalan, but nowadays the same can be said for most countries I visit. Though language learning doesn’t come easily to me, I do feel comfortable in most places I visit.
Back when I didn’t own a passport, the world seemed to be a big scary place. After travelling through my late 20’s and early 30’s, I’ve come to learn that most people are good, no matter where they were born.
My family and I are fortunate enough to be extremely location independent. As long as we have an internet connection, we can earn money. Ironically however, we don’t travel a great deal these days.
Still, this is very powerful, as many tech workers and entrepreneurs are discovering. The world offers many incredible countries to live, when making money online. If we needed to change ‘home base’, we have the luxury of choosing based on our lifestyle preferences, not work.
Other Random Points
I have basically done everything on the tech stack at some point—from operating data centers to coding.
In my last salaried position, I was running cables under the floor in the morning and configuring operating systems in the afternoon. My coding ‘skills’ are self taught (and terrible), but get the job done.
Entrepreneurship was never really an interest of mine, but retiring early and having freedom has always been a goal.
Work has always been a breeze. I hold myself to a higher standard than any employer I’ve ever had, so the reason for this makes sense.
Deep down though, I don’t always take orders well, unless it’s direct guidance from someone who has been there, done it, and is directly trying to help. I need to understand why, not just being told to march and not ask questions.
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