At the enterprise level, SEO goes well beyond following industry best practices and scaling up what works for smaller sites. You may be working with websites fragmented across regional sub-domains and thousands, if not millions, of pages, all with incredibly complex infrastructures.
Or maybe your marketing content is hosted by a proprietary CMS which sits on top of your root domain, where your company’s SaaS platform resides.
Implementing SEO properly across an ecosystem like these requires a lot of flexibility, planning, and negotiating. Every enterprise has its own set of unique challenges, like managing large volumes of content and collaborating with internal teams that all want to be involved, but are scattered across departments.
In environments like these, your SEO strategy isn’t solely about the traffic channel and tactics that work well, it has to incorporate the needs of stakeholders throughout the entire enterprise… It needs to align with current internal initiatives, while making every effort to contribute to the bottom line.
That’s where I can help. With a deep understanding of the intricacies involved in SEO-at-scale, I help enterprises like yours to leverage organic search and outrank the competition.
Having worked with more than my fair share of publicly traded companies over the last decade, I offer expertise that can be otherwise hard to find. If you need a third-party to help with aligning stakeholders from different departments in pursuit of a shared company goal, I’m here to provide any guidance necessary.
Large Businesses Require Large-Scale SEO
Enterprise is all about scale. With a lot of money on the line and multiple approval levels involved, implementing even the simplest fixes can take months.
This convolutes the management of everything from internal linking to crawl budgets. Legacy systems and technical debt can further complicate the process, making it challenging to optimise without disrupting ongoing operations.
Enterprise SEO strategies need to be aligned with corporate goals while ensuring consistency across teams like IT, marketing, and content, which is a tall order in large organisations.
Consistency is key, but achieving it at scale requires more than just a basic understanding of how search engines work—it requires experience, collaboration, and a clear vision of the big picture.
At the enterprise level, trying to optimise 100% of SEO factors and getting everything right can be a huge time sink. It’s a matter of prioritising fixes that’ll have the greatest impact and strategising accordingly.
If we can only ask your engineering team for 3 fixes each quarter, we need all 3 of them to count. No point in burning those credits on low-impact tasks.
It’s not uncommon for internal SEO teams to fixate on very specific micro gains while inadvertently ignoring macro problems that can have a much greater impact.
A second opinion from an SEO consultant like myself can uncover these opportunities and keep you from wasting your already stretched marketing budget on efforts that aren’t going to move the needle.
My Approach to Enterprise SEO
What sets enterprise SEO apart is the level of communication and integration needed across departments, as well as the scale at which strategies are implemented.
This isn’t just about quick fixes, it’s about building a resilient SEO foundation that supports your business’s bottom line, and will do so for years and decades to come…
By focusing on both the big-picture and being detail oriented at the same time, I’ll help you to win those long-tail rankings today, while dominating the high volume transactional rankings tomorrow.
Keyword Research
When it comes to keyword targeting, enterprise websites have a unique advantage. They can leverage their domain authority, established brand, and extensive backlink profiles to go after high-competition terms and actually see results.
In contrast, small and mid-sized websites can’t always do this. They do better with niche, long-tail keywords that aren’t as competitive. Having said that, your keyword research strategy shouldn’t settle only on chasing the most competitive, high-volume keywords.
Ideally, you want to accommodate low-competition keywords that capture very specific user intent. These often convert better because they meet your audience’s exact needs. Diversification is key.
Keyword research at this scale isn’t just about identifying high-volume terms and optimising all your content to suit. It’s about aligning those keywords with your business goals and ensuring they resonate with your target market.
My focus is always on relevance and intent, ensuring that most targeted keywords drive traffic and convert into qualified leads.
If you’re leveraging user generated content, or some other content-at-scale system where it’s not possible to research keywords on a page-by-page basis, I’ll find repeatable themes that allow you to repeatedly use the same keyword structure for your content.
This won’t win 100% of the time, but will allow you to scale page production with a high probability of success.
Content Audit and Strategy
Auditing the content across your website, or websites, is a crucial step in ensuring it’s optimised for both users and search engines.
To do this, I’ll typically use a combination of Google Analytics, Ahrefs, and Google Search Console. I’ll then work with your team to identify any gaps, redundancies, and opportunities for improvement, which involves:
- deleting old content that isn’t performing,
- optimising underperforming content,
- filling in gaps by creating new content, and
- merging content that covers the same or very similar topics.
Based on my findings, I’ll be looking for opportunities to maximise the value of your content and deal with any issues that may be holding it back.
For instance, a lot of your existing content may be catering only to bottom-of-the-funnel traffic since it’s more likely to convert. However, if you aren’t producing informational, top-of-the-funnel content, you lose the opportunity to build trust and establish your brand as an authority, which inadvertently narrows your pipeline.
That’s why an initial audit is so important. It uncovers problems that aren’t immediately obvious and provides insights on how to best fix them.
Multilingual and international SEO is another area that enterprise websites must focus on if improving global online presence is on the agenda. This involves a lot more than just machine translating content via an API or ChatGPT.
Maintaining consistency across borders requires a deep understanding of local search behaviours and compliance with Google’s guidelines on managing multi-regional and multilingual websites.
Things like hreflang implementation, using different URLs for different language versions, regional keyword research, and localising content are all vital to staying relevant.
Reworking a large volume of content necessitates improving your on-page SEO strategy. By refining meta tags, headers, and keyword placement, I’ll align your content with the latest best practices, ensuring every page is positioned to perform at its best.
I will then monitor and provide suggestions on adjusting your content as both Google’s algorithm requirements change and your company’s site evolves, keeping it relevant and competitive.
Technical Audit and Fixes
The next step is to conduct a technical audit of your site, where I’ll either collaborate with your developers to resolve any issues or, if preferred, resolve them myself. This process is crucial for uncovering hidden problems that may be sabotaging your organisation’s SEO performance.
A strong technical foundation is the mainstay of any successful enterprise SEO strategy. Conducting a thorough audit allows me to identify all sorts of issues, such as those related to crawlability, indexation, internal linking, schema, and the ever-moving goalposts of Core Web Vitals.
It’s important for these factors to be optimised, because they’re among the many performance indicators that search engines rely on. For instance, Google uses crawlers—automated bots that navigate your pages to understand their content and structure.
Addressing any technical shortcomings ensures these crawlers can efficiently discover, correctly understand, and index your site, leading to better visibility and rankings.
Slow load speed, broken links, mixed content issues, redirect chains, and a suboptimal user experience can all severely impact search engine rankings. Even the best content can go unnoticed, resulting in missed opportunities for organic traffic and revenue.
As a technical SEO consultant, I’m extremely critical in this phase. From optimising your site’s architecture to ensuring proper indexing, I’ll dissect and fix all the technical elements on your site.
Building Backlinks
Backlinks are the currency of the internet and when it comes to enterprise websites, quality trumps quantity every time. I focus on building high-authority backlinks that not only boost your rankings but also enhance your brand’s credibility.
This involves leveraging digital PR, where I secure placements in reputable publications and industry-specific websites, ensuring your links are both relevant and valuable.
My link building strategy begins by critically auditing your backlink profile. I will then identify opportunities for recovering any lost links and potentially remove some spammy ones from previous campaigns.
I’ve worked on client campaigns where we’ve been able to recover over $1,000,000 worth of lost links within a month. The ROI on this sort of project is insane.
By integrating link building with your overall SEO strategy, I’ll help you create a solid online presence that will stand the test of time and position your brand as a thought leader.
Internal Linking
To help Google fully grasp the breadth and purpose of your content, I’ll perform internal link optimisation on your site.
For enterprise websites, this isn’t just about connecting pages—it’s about weaving together a vast network of relevant content, ensuring that both users and search engines can navigate it effortlessly.
This not only enhances user experience by encouraging deeper site exploration, but also sends strong positive signals to Google. Consequently, this can boost your site’s engagement metrics, which the most recent Google leaks have proven to be a strong ranking factor.
FAQs
When you’re looking for an enterprise SEO consultant you can trust, it’s natural to have a few questions about the methods and strategies involved.
To help you gain clarity, I’ve put together some of the most frequently asked questions I get from clients, along with straight-to-the-point answers that shed light on how I approach enterprise SEO.
How Long Does It Take to See Results With Enterprise SEO?
Results depend on your site health, competition, and the scope of work. While some improvements might be noticeable within a few months, enterprise SEO is a long-term strategy.
Getting results requires execution, which leads to sustainable growth. If we’re able to get quick approvals from your exec team and move quickly, significant traction should become visible in 6-9 months, with the trend-line leading up and to the right long after.
What’s Involved in an Enterprise SEO Audit?
An enterprise SEO audit digs deep into your site’s content, backlink profile, internal linking and many technical elements.
We’re not just looking for quick wins, we’re identifying systemic issues that could be holding back your entire site’s performance. Think of it as a full health check for your website.
How Will You Align SEO With Our Business Goals?
SEO shouldn’t exist in a vacuum. I work closely with your team to understand your business objectives, then craft an SEO strategy that supports those goals.
Whether it’s driving more qualified leads, increasing brand visibility, or boosting revenue, everything I do is tied back to your KPIs.
Many of my enterprise clients have an organisational initiative, which may be over a 3 to 5-year period.
While the requirements of search engines remain the same regardless, where possible I’ll help my clients to work that initiative into our proposals, in an effort to unlock additional funding, get more support from stakeholders who may otherwise require more convincing, and so on.
Can You Work With Our In-House Team?
Absolutely, collaboration is key in enterprise SEO. It’s rare for me to be given the keys and Super Admin access to a live enterprise website.
I can either complement your existing team or take the lead on specific initiatives. The goal is to combine our expertise to drive the best possible outcomes for your business.
What Are Some Common Pitfalls in Enterprise SEO?
One of the biggest pitfalls is not integrating SEO into your broader marketing strategy. SEO is often just seen as an individual marketing channel. While that is true to some extent, by separating it out from your greater strategy, opportunities are missed.
Costly investment in media promotion and other PR can yield nofollow backlinks pointing to your site, instead of much more valuable alternatives. Design changes to your site’s theme might have a substantial impact on internal linking and cause massive traffic loss.
By keeping teams well informed and aligning everyone’s goals, we can mitigate risks and maximise opportunities at the same time.
How Do You Handle Reporting and KPIs?
Transparency is non-negotiable, but for enterprise clients, no one is the same. For SMEs, I’ll typically provide reporting on a monthly basis, but this often falls short of the needs of much larger companies.
Often enterprises will want to handle their own reporting in-house, so I’ll work with them to define leading indicators (“are we doing enough of the work?”), and lagging indicators (“is that work giving us the result that we’re looking for?”).
With these defined, we’ll define those key success metrics, consider the best sources of data to pull them from, and work with whomever will be in charge of these reports to ensure that they’re owned and controlled by the company, not a third-party consultant.
What Should We Expect in the First Few Months of Working Together?
The first few months are all about laying the groundwork—conducting audits, setting up tracking, and aligning on strategy.
I’ll always hit the ground running as fast as possible, so you’ll see some quick wins, but the real value comes as I work with you to implement and refine the strategy over time.
Customised SEO Strategies for Enterprise Success
Enterprise SEO services aren’t just about applying a standard set of practices—it’s about tailoring a strategy that fits the unique demands of your organisation.
With complex site structures and a requirement for global reach, you need an SEO approach that’s both scalable yet flexible. I work closely with your stakeholders to develop and implement processes that are not just effective, but also sustainable.
My focus is on delivering measurable results that align with your business goals. Whether it’s driving traffic, increasing conversions, or boosting revenue, my strategies are designed to deliver long-term success.
Let’s work together to ensure your enterprise is not just competing but dominating search results. Connect with me today.