When many of us set out to a start a business, it’s often to make either a more positive change to our life, or to the world. Ask around and commonly cited reasons for starting a business tend to involve:<\/p>\n\n\n\n
But nearly all business owners find themselves at one stage or another, living completely contrary to what they set out to achieve… 10 years into a 3 year plan, delaying gratification, with no end in sight.<\/p>\n\n\n\n
A lot of digital nomads set out to start a lifestyle business<\/a> that keeps them fed, sheltered and free to roam as they please. But lifestyle creep<\/a> and the previously unforeseen success of their business can quickly change their 4-hour work week dream into 60 hours a week and on-call for the rest of the time.<\/p>\n\n\n\n I’ve also fallen into this trap – money was never a motivator, I simply wanted the freedom to live wherever I pleased and not have to take a significant pay cut to do so.<\/p>\n\n\n\n But since going down this path, I have regularly found myself working on weekends, replying to emails at before bed and so on. I simply let my business and my personal standards take control.<\/p>\n\n\n\n So how do we tackle this situation?<\/p>\n\n\n\n\n\n\n\n