{"id":1094,"date":"2020-08-20T17:16:03","date_gmt":"2020-08-20T15:16:03","guid":{"rendered":"https:\/\/jaserodley.com\/?p=1094"},"modified":"2023-06-05T11:46:25","modified_gmt":"2023-06-05T09:46:25","slug":"rank-and-rent-seo-websites","status":"publish","type":"post","link":"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/","title":{"rendered":"Building Rank and Rent Websites for Fun &#038; Money"},"content":{"rendered":"\n<p>Work when you want, from wherever you want, and build financial security, all in the same process. Clients won\u2019t <em>own<\/em> you, you get semi-passive <a href=\"https:\/\/jaserodley.com\/multiple-sources-of-income\/\" data-type=\"post\" data-id=\"1266\">source of income<\/a>, and most importantly, your efforts go into building your own assets instead of someone else\u2019s. Sound good?<\/p>\n\n\n\n<p>When built correctly, this is what you can achieve with rank and rent websites.<\/p>\n\n\n\n<p>You could build an extensive website complete with many blog posts and service pages, or a simple single-page site. I like to focus my efforts on the former of the two and in this post, I\u2019ll explain why.<\/p>\n\n\n\n<p>But first, let\u2019s answer the one question running through your mind right now.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#what-are-rank-and-rent-websites\" title=\"What Are Rank and Rent Websites?\">What Are Rank and Rent Websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#taking-the-micro-authority-route\" title=\"Taking the Micro-Authority Route\">Taking the Micro-Authority Route<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#moving-from-%e2%80%9cclients%e2%80%9d-to-%e2%80%9cadvertisers%e2%80%9d\" title=\"Moving from \u201cClients\u201d to \u201cAdvertisers\u201d\">Moving from \u201cClients\u201d to \u201cAdvertisers\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#building-your-own-r-r-website-from-scratch\" title=\"Building Your Own R&amp;R Website From Scratch\">Building Your Own R&amp;R Website From Scratch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#find-your-niche\" title=\"Find Your Niche\">Find Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#register-a-domain\" title=\"Register a Domain\">Register a Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#keyword-research\" title=\"Keyword Research\">Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#content-map\" title=\"Content Map\">Content Map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#on-using-wordpress\" title=\"On Using WordPress\">On Using WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#outsource-the-writing\" title=\"Outsource the Writing\">Outsource the Writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#link-building\" title=\"Link Building\">Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#goal-tracking-and-reporting\" title=\"Goal Tracking and Reporting\">Goal Tracking and Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#let-it-%e2%80%9cmarinate%e2%80%9d\" title=\"Let it \u201cMarinate\u201d\">Let it \u201cMarinate\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#earning-from-rank-and-rent-websites\" title=\"Earning From Rank and Rent Websites\">Earning From Rank and Rent Websites<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#charging-rent\" title=\"Charging Rent\">Charging Rent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#charging-per-lead\" title=\"Charging Per Lead\">Charging Per Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#setting-up-a-commission-deal\" title=\"Setting Up a Commission Deal\">Setting Up a Commission Deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#selling-the-website\" title=\"Selling the Website\">Selling the Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#%e2%80%9cmaintenance-mode%e2%80%9d\" title=\"\u201cMaintenance Mode\u201d\">\u201cMaintenance Mode\u201d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#auditing-and-improving-technical-seo\" title=\"Auditing and Improving Technical SEO\">Auditing and Improving Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#optimizing-your-initial-content\" title=\"Optimizing Your Initial Content\">Optimizing Your Initial Content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/jaserodley.com\/rank-and-rent-seo-websites\/#rank-and-rent-websites-lifestyle-assets\" title=\"Rank and Rent Websites: Lifestyle Assets?\">Rank and Rent Websites: Lifestyle Assets?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-rank-and-rent-websites\"><\/span>What Are Rank and Rent Websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The rank and rent business model is fairly straightforward. Just as you can out rent a space in the real world, you can do so in the virtual world too.<\/p>\n\n\n\n<p>Using the website rental business model you:<\/p>\n\n\n\n<ul>\n<li>build a website in a niche of your choice&nbsp;<\/li>\n\n\n\n<li>get it to rank well in search engines using SEO, and<\/li>\n\n\n\n<li>proceed to \u201crent\u201d it out to local businesses.<\/li>\n<\/ul>\n\n\n\n<p>The better you rank in high demand industries and locations, the more you can charge.<\/p>\n\n\n\n<p>I\u2019ll cover this in more detail below, but it\u2019s important to know that renting your website isn\u2019t the only way you can generate income. I only find renting to be the most \u201cstraightforward\u201d to sell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"taking-the-micro-authority-route\"><\/span>Taking the Micro-Authority Route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An excellent rank and rent website is one that gives the reader all the information they could need on a topic.<\/p>\n\n\n\n<p>I\u2019ve come across a lot of people who build and rent simple websites, sometimes only with a single-page. They never go much larger than that and are satisfied with the income it generates. To me, this is a short-sighted approach.<\/p>\n\n\n\n<p>I like to think of rank and rent websites as micro-authority sites that genuinely help the reader. By producing the best content within your niche and answering all of the possible questions that they have, users and search engines treat your site differently.<\/p>\n\n\n\n<p>The aim is to create one <em>really<\/em> good, super-informative website on your niche. In my experience, this helps them to stand the test of time (and algorithm updates). Done well, it can crush the competition.<\/p>\n\n\n\n<p>There are some other benefits to this route too. Quality links aren\u2019t getting any easier to find. If you have a domain with excellent links, you should get that domain ranking for as many topics as possible.<\/p>\n\n\n\n<p>More exciting and less obvious, however, is that you can actually rent <em>individual pages or articles<\/em> to local businesses, squeezing more revenue out of each domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank-1024x682.jpg\" alt=\"Ranking and banking with Google Analytics!\" class=\"wp-image-1114\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank-1024x682.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank-600x400.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank-768x512.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank-1536x1024.jpg 1536w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-and-bank.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">If you build these sites well, they can still command a lot of traffic.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"moving-from-%e2%80%9cclients%e2%80%9d-to-%e2%80%9cadvertisers%e2%80%9d\"><\/span>Moving from \u201cClients\u201d to \u201cAdvertisers\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a long time SEO, my job involves providing <a href=\"https:\/\/dialedlabs.com\/\">SEO services<\/a> to clients who want to grow organic search traffic to <em>their<\/em> website.<\/p>\n\n\n\n<p>As riveting as that may sound, something I learned in my freelance and agency days is that I can\u2019t control every aspect of a client\u2019s website.<\/p>\n\n\n\n<p>I\u2019d help them to rank well, but it was almost guaranteed that someone would end up breaking the site, and search rankings.<\/p>\n\n\n\n<p>Maybe they\u2019d migrate to a different hosting provider and forget to copy over the robots.txt file, or they\u2019d decide to change a high-value URL without setting up the right redirects.<\/p>\n\n\n\n<p>Unfortunately in those scenarios, it doesn\u2019t matter who is at fault, it reflects poorly on the person responsible for organic search traffic.<\/p>\n\n\n\n<p>Rank and rent websites are the complete opposite. You get <strong>total control over your website<\/strong>. From the niche to the keywords, links built to the content length, CMS to the hosting \u2014 everything.<\/p>\n\n\n\n<p>It takes the SEO agency model of selling hypothetical future results and flips it\u2019s on its head.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy-1024x683.jpg\" alt=\"Marketing agency strategy presentation\" class=\"wp-image-1123\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy-1024x683.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy-600x400.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy-768x512.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy-1536x1024.jpg 1536w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/agency-marketing-strategy.jpg 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">enjoy giving presentations and writing custom proposals on marketing strategy only for the client to decide they are &#8220;going with someone else&#8221;? Me neither.<\/figcaption><\/figure>\n\n\n\n<p>Once you\u2019re ranking well in Google, you can easily contact a business and say \u201cMy website is number 1 in Google for <em>this keyword that accurately describes your service<\/em>, do you want me to put your contact details on the site? You can be number 1 in Google in 5 minutes\u201d.<\/p>\n\n\n\n<p>In some scenarios, I\u2019ve actually put their contact details and even a profile photo on the website first, then told them to Google the keyword and \u201cclick on the first result.\u201d It makes for a compelling sales pitch (though as a warning, not everybody loves this)!<\/p>\n\n\n\n<p>Pre-ranked websites offer real proof of success, whereas SEO services only offer a promise. Clients are much more likely to get on board with an idea when they can <em>see<\/em> it performing upfront.<\/p>\n\n\n\n<p>Heck, if they\u2019re not sold on the idea, you can give them a free month of leads to try it out. What do you have to lose?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building-your-own-r-r-website-from-scratch\"><\/span>Building Your Own R&amp;R Website From Scratch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating a website from the bottom up is no easy feat. If you\u2019ve worked with websites, you\u2019ll know that there are many moving parts. In the first weeks of building a new site, there\u2019s a lot to be done and it can be a hectic time.<\/p>\n\n\n\n<p>I try to take a simple yet effective approach to building sites. Rank and rent mastery comes through efficiency. The cheaper or faster you can build these sites, the quicker you can get revenue and move onto bigger things.<\/p>\n\n\n\n<p>While you\u2019ll need to put in some hard work in the early days, if you\u2019re using the right inputs your rank and rent website should be self-sustaining, or at least low maintenance after the initial set up phase.<\/p>\n\n\n\n<p>Below are the basic steps I follow when building websites I intend to <em>rank and bank<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"find-your-niche\"><\/span>Find Your Niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I wish I could tell you choosing rank and rent niches was as simple as writing on just about anything you love.<\/p>\n\n\n\n<p>Bum bow!<\/p>\n\n\n\n<p>Stop following your passion, and start following the money!<\/p>\n\n\n\n<p>Renting websites to businesses is easier in some niches than others. Niche selection is an important step in website building. Don\u2019t make the same mistake I have in the past and build audiences without a clear idea of how you\u2019ll make money from them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/light-machinery-rental-niche-1024x768.jpg\" alt=\"Light machinery rental niche\" class=\"wp-image-1124\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/light-machinery-rental-niche-1024x768.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/light-machinery-rental-niche-600x450.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/light-machinery-rental-niche-768x576.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/light-machinery-rental-niche.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Use your imagination, there are so many niches to pursue!<\/figcaption><\/figure>\n\n\n\n<p>Any industry where salespeople want leads is a good place to start. Some popular niches are:<\/p>\n\n\n\n<ul>\n<li>Accounting and auditing services<\/li>\n\n\n\n<li>Automotive repair and parts<\/li>\n\n\n\n<li>Emergency plumbing<\/li>\n\n\n\n<li>Emergency towing<\/li>\n\n\n\n<li>Legal and administrative services<\/li>\n\n\n\n<li>Machinery rental<\/li>\n<\/ul>\n\n\n\n<p>There are plenty more to choose from, obviously, but reading lists online are usually a bad idea. If they\u2019re popular, they\u2019ve often been done to death. Niche selection and keyword research is a muscle that needs to be developed if you\u2019re going to dominate in Google.<\/p>\n\n\n\n<p>I find it helpful to choose a specific niche with a tight focus. To help narrow down your options, look for rank and rent niches where:<\/p>\n\n\n\n<ul>\n<li>The service or product being sold is consultative. When people need to \u201crequest more information\u201d or \u201cget a quote,\u201d it\u2019s often a good fit.<\/li>\n\n\n\n<li>There\u2019s some urgency involved. I\u2019ve sold things with enormous sales cycles; 12-24 months. The right advertiser will understand this, but truthfully, many don\u2019t realize this about their own business and are oblivious to the very long sales cycle of their service. If you can get leads for \u201cemergency %keyword%\u201d your life is going to be a lot easier.<\/li>\n\n\n\n<li>The service\/product is high value. With the right niche where a sale is worth tens of hundreds of thousands, you might only need to bring in 5 leads per week. With the wrong niche, even a hundred leads a month might not be worth it for the advertiser.<\/li>\n\n\n\n<li>There\u2019s less sophistication. You shouldn\u2019t shy away from competition when there\u2019s money to be made, but for some reason, one niche can be high competition while another can be extremely easy. Why make life hard for yourself?<\/li>\n<\/ul>\n\n\n\n<p>As lame as it sounds, I like to think globally and act locally. Pay attention to what people are doing in high competition cities, and see if there are other locations where that strategy isn\u2019t being used. Or maybe you can observe strategies used in a high competition country like the UK and apply it in Australia?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"368\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/keyword-research-search-intent.jpg\" alt=\"When performing keyword research, search intent is something you'll want to pay attention to.\" class=\"wp-image-1121\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/keyword-research-search-intent.jpg 640w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/keyword-research-search-intent-600x345.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">When performing keyword research, search intent is something you&#8217;ll want to pay attention to.<\/figcaption><\/figure>\n\n\n\n<p>Combining this strategy, along with adding \u201cinformational intent\u201d, <a href=\"https:\/\/jaserodley.com\/how-to-write-a-great-blog-post\/\">high-quality blog content<\/a> helps my sites to dominate the search market, while also ranking for transactional, local keywords (suburbs, cities, counties, states, etc).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"register-a-domain\"><\/span>Register a Domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don&#8217;t overthink this part. While some people will fake action for weeks on choosing the perfect domain, I just settle on something that is relevant to my niche while still sounding like a brand.<\/p>\n\n\n\n<p>You can use a location in the domain if you want, but remember it limits you to only ever targeting that location.<\/p>\n\n\n\n<p>I&#8217;m finding that exact match domains are becoming less reliable to rank as you don&#8217;t get the luxury of using branded anchor text when you build links. I prefer to play the long game and build a brand that isn&#8217;t cheap\/tacky as remember, other local business owners need to want to be associated with it.<\/p>\n\n\n\n<p>Where possible, pick a <code>.com<\/code> domain. <code>.co<\/code> seems like a great idea except for the fact that <em>everyone<\/em> will always type <code>.com<\/code> when trying to revisit your site. This will represent lost traffic and leads in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keyword-research\"><\/span>Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keyword research takes into account the characteristics and unique qualities of the readers who will be consuming your content.<\/p>\n\n\n\n<p>Your content should be aligned with their wants, needs and lifecycle stage. That is, how close they are to making a purchase and what their intent is.<\/p>\n\n\n\n<p>When done correctly, keyword research can help to:<\/p>\n\n\n\n<ul>\n<li>Give your content the direction it needs<\/li>\n\n\n\n<li>Identify what your readers are looking for<\/li>\n\n\n\n<li>Structure your content<\/li>\n\n\n\n<li>Brainstorm on relevant topics to talk about<\/li>\n\n\n\n<li>Remove any obscenely high competition ideas<\/li>\n<\/ul>\n\n\n\n<p>Keyword research tools like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> can really help here. Of course, if research isn\u2019t your thing, my team at Dialed Labs offers <a href=\"https:\/\/dialedlabs.com\/services\/keyword-research\/\">keyword research services<\/a> to make this part a breeze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"content-map\"><\/span>Content Map<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you have a list of keywords ready, it\u2019s time to create a content map. Sounds difficult, but it\u2019s straightforward. All you need to make is a spreadsheet with all of the content you plan to add to your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"137\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/seo-content-map-1024x137.jpg\" alt=\"SEO content map\" class=\"wp-image-1106\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/seo-content-map-1024x137.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/seo-content-map-600x80.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/seo-content-map-768x103.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/seo-content-map.jpg 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your content map will include your home page, product or service pages, and any blog posts. Any URL that you want to rank for a keyword.<\/p>\n\n\n\n<p>Consider your content map an opportunity to plan out each piece of content. Mine include titles, URLs, keywords and approximate word counts. Unless my personal name is going on the article, I don\u2019t write an outline.<\/p>\n\n\n\n<p>If a writer can\u2019t produce a decent piece of content from reading a title and 5+ keywords, they probably aren\u2019t going to be a good fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"on-using-wordpress\"><\/span>On Using WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I like to use WordPress over any other method when it comes to building websites. Will your site be faster if you build it from static HTML? Probably. Are there new headless CMS options that can provide greater security? Sure.<\/p>\n\n\n\n<p>But what I\u2019m interested in is a lack of friction. It\u2019s easy to find a WordPress dev. Editors and writers know how to use WordPress. When selling, WordPress sites are easier to offload and <a href=\"https:\/\/jaserodley.com\/selling-a-website-business\/#digital-business-valuation-you-probably-won%e2%80%99t-get-what-you-want\">sell for higher valuation multiples<\/a> too.<\/p>\n\n\n\n<p>When I spin up a new rank and rent site, I use <a href=\"https:\/\/jaserodley.com\/flywheel-hosting-review\/\" data-type=\"post\" data-id=\"1340\">Flywheel hosting<\/a> for its simple set up process. By using a \u201cblueprint,\u201d I can easily have a site online with a custom theme and my favorite plugins in 15 minutes.<\/p>\n\n\n\n<p>Once a site is making money, I put it into maintenance mode where broken links are fixed, and other small tweaks are made based on latest best practices. <em>Easy<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"outsource-the-writing\"><\/span>Outsource the Writing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unless you have a lot of free time, it\u2019s best to pay dedicated content writers that can have the work done quickly.<\/p>\n\n\n\n<p>It frees up a lot of time that you can otherwise spend planning your SEO strategies or brainstorming relevant topics for new or existing sites.<\/p>\n\n\n\n<p>Find writers who have enough experience writing on these types of sites, or on the niche your site is about. Where some people like \u201cSEO writers,\u201d I actively avoid them as I find they have bad practices that need to be \u201cunlearned.\u201d<\/p>\n\n\n\n<p>Having a content checklist in place is a good idea. That way, even if you have multiple writers on the project, you can maintain uniformity with content. It also means you don\u2019t need to explain your needs every time you engage a new writer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"link-building\"><\/span>Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To get ahead with SEO, you need links. Links from other websites to yours are a signal to Google and other search engines that your site is reputable.<\/p>\n\n\n\n<p>Some of the best ways you can acquire backlinks are:<\/p>\n\n\n\n<ul>\n<li>By writing guest posts on other blogs that link back to you<\/li>\n\n\n\n<li>Through outreach campaigns where you email other website owners asking for a link (yeah, those annoying people)<\/li>\n\n\n\n<li>By commenting on news stories or speaking with journalists using services like \u201c<a href=\"https:\/\/jaserodley.com\/how-to-use-haro\/\" data-type=\"post\" data-id=\"2682\">Help a Reporter<\/a>\u201d<\/li>\n\n\n\n<li>Sharing helpful answers on forums and sites like Quora, including a link to back up your point<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"231\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/organic-search-ranking-distribution.png\" alt=\"Organic search ranking distribution\" class=\"wp-image-1117\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/organic-search-ranking-distribution.png 1014w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/organic-search-ranking-distribution-600x137.png 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/organic-search-ranking-distribution-768x175.png 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><figcaption class=\"wp-element-caption\">If you&#8217;re tracking your keywords in a rank tracker, things should look like this. If they don&#8217;t, you either need more link authority or better content.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"goal-tracking-and-reporting\"><\/span>Goal Tracking and Reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speaking of results, keeping track of your website\u2019s performance is important both for you and your advertisers.<\/p>\n\n\n\n<p>You\u2019re going to need real data before you start pitching to prospective advertisers. It\u2019s just a whole lot easier when you can account for how well your website is doing.<\/p>\n\n\n\n<p>Setting up a Google Analytics account is the simplest way to access this data. You get insights on your website traffic, how many visitors convert to leads, and the pages that your visitors engage with the most.<\/p>\n\n\n\n<p>It might feel too early to think about reporting, but by installing Google Analytics shortly after building your site, it allows you to use real-world data in your sales pitch to advertisers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"829\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/renting-websites-to-businesses-report.jpg\" alt=\"You'll want to have reporting available when renting websites to local businesses.\" class=\"wp-image-1112\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/renting-websites-to-businesses-report.jpg 899w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/renting-websites-to-businesses-report-600x553.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/renting-websites-to-businesses-report-768x708.jpg 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><figcaption class=\"wp-element-caption\">I like to use Google Data Studio to brand my advertiser reports.<\/figcaption><\/figure>\n\n\n\n<p>Your report doesn\u2019t have to be custom branded though I like to do this in Google Data Studio. Most advertisers are happy with a simple spreadsheet or a PDF export from Google Analytics, though.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"let-it-%e2%80%9cmarinate%e2%80%9d\"><\/span>Let it \u201cMarinate\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Climbing to the top of Google\u2019s search results can take time. With a fairly new website, it\u2019s not going to happen overnight.<\/p>\n\n\n\n<p>Given time (and links), more and more people will start to discover your content.<\/p>\n\n\n\n<p>Once you\u2019ve made it to the top 10 in Google\u2019s search results, the real fun begins. It\u2019s time to start pitching to people who could benefit from a spot on your website.<\/p>\n\n\n\n<p>Since your website is new, you could offer a limited-time discount to encourage them to advertise in the early days. I\u2019ve offered deals where the first 3 months are 75% off, the 3 months after are 50% discount, and the 3 months after that are 25%.<\/p>\n\n\n\n<p>All of this changes when your website hits the top 3 spots in Google, of course. At this point, you can begin charging more for the privilege of \u201cthe top of Google.\u201d<\/p>\n\n\n\n<p>With the rank and rent model, clients are most likely to opt-in and rent your site on a monthly basis. I request all advertisers commit for 3 to 6 months before deciding if it\u2019s worthwhile. After this time, they can choose to continue or cancel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"earning-from-rank-and-rent-websites\"><\/span>Earning From Rank and Rent Websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How much do you make with rank and rent websites? Are they really as profitable as they sound?<\/p>\n\n\n\n<p>Most people I know tend to settle for lower amounts on their rank and rent sites, earning as little as $250 per month per site. The upside is much greater, though.<\/p>\n\n\n\n<p>Creating a 3-page website with low-quality content and expecting to earn thousands each month isn\u2019t a recipe for success.<\/p>\n\n\n\n<p>Quality websites make money because they have something which other businesses seek \u2014 attention. The more visitors your website has, the better your chances of monetizing it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-rent-website-audience-demographics-1024x575.jpg\" alt=\"Rank and rent website audience demographics.\" class=\"wp-image-1115\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-rent-website-audience-demographics-1024x575.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-rent-website-audience-demographics-600x337.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-rent-website-audience-demographics-768x431.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rank-rent-website-audience-demographics.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">In my sales pitch, I use Google Analytics in-Market segments to drive my point home. If ranking #1 for their keyword isn&#8217;t enough showing that they are in the market to buy their products usually seals the deal.<\/figcaption><\/figure>\n\n\n\n<p>But it\u2019s not just about visitors either. Getting 1,000 children from Canada to visit a website about window installation in the UK is hardly valuable. If they aren\u2019t going to \u201cenquire for a quote,\u201d those visitors bring limited value.<\/p>\n\n\n\n<p>Think of your website as an important link between buyers and sellers. <em>Buyers<\/em> in this scenario are your readers and <em>sellers<\/em> are those who are willing to pay you to advertise their products\/services on your website. Your website connects these two parties in exchange for money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"charging-rent\"><\/span>Charging Rent<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Just as property is a physical asset, websites are digital assets that you can rent out. Think of your website as a billboard that thousands of people see every day.<\/p>\n\n\n\n<p>You\u2019re allowing a third party to use some of <em>your<\/em> space for <em>their<\/em> advertising in exchange for money.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-1024x683.jpg\" alt=\"Rent a billboard\" class=\"wp-image-1105\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-1024x683.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-600x400.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-768x512.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-1536x1024.jpg 1536w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/rent-a-billboard-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Like a billboard, businesses will pay you to rent a website and advertise to your audience.<\/figcaption><\/figure>\n\n\n\n<p>The simplest strategy for monetizing one of these websites is charging \u201crent.\u201d This is fairly easy to sell if the business is already used to paying a monthly retainer for their SEO to be managed by one of the many agencies out there.<\/p>\n\n\n\n<p>It\u2019s especially easy if they are bidding on Google\u2019s PPC ad results for the keywords your site is ranking for.<\/p>\n\n\n\n<p>Depending on how well your website ranks, how many leads it generates per month and the value of the leads in that industry, you can propose a flat monthly fee that makes sense to the advertiser.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"charging-per-lead\"><\/span>Charging Per Lead<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With an authoritative site that ranks well for valuable keywords, you\u2019ll be generating <a href=\"https:\/\/www.leadfuze.com\/what-is-a-sales-qualified-lead-sql\/\"><em>sales qualified leads<\/em><\/a> \u2014 something many business owners and sales hustlers will pay good money for.<\/p>\n\n\n\n<p>Selling and charging per lead is a popular and lucrative method of ranking and banking, but it also comes with extra work. Be prepared to spend your time tracking, monitoring and qualifying the leads that come your way.<\/p>\n\n\n\n<p>There are ways to automate some of this process, but it does bring complexity and\/or expense to an otherwise simple way to make cash online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"setting-up-a-commission-deal\"><\/span>Setting Up a Commission Deal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you\u2019re an authoritative voice on a subject, people turn to you for advice.<\/p>\n\n\n\n<p>Does this mean you have to personally answer every message and query on your website? Hell no! Engage a reputable professional in your niche to do this for you in return for \u201cfree leads.\u201d<\/p>\n\n\n\n<p>Let\u2019s say you own a website on moving abroad. You might get a hundred leads each month asking you which international moving company to use.<\/p>\n\n\n\n<p>Strike up a commission deal with a broker who will close sales. Any time they get paid, you take a 25% cut.<\/p>\n\n\n\n<p>This solves many problems at once. Your readers can easily contact someone with extensive knowledge to help them find what they need, and you get a commission out of it.<\/p>\n\n\n\n<p>Most importantly, <em>you don\u2019t have to do sales all day long<\/em>. I get commissions from businesses in countries I\u2019ve never visited. I don\u2019t hate that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"550\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/lead-gen-commissions.png\" alt=\"Getting paid a commission in exchange for generating leads for local businesses isn't terrible.\" class=\"wp-image-1118\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/lead-gen-commissions.png 861w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/lead-gen-commissions-600x383.png 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/lead-gen-commissions-768x491.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><figcaption class=\"wp-element-caption\">I&#8217;m not even mad. That&#8217;s amazing!<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"selling-the-website\"><\/span>Selling the Website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Building a kickass website just to sell it off may seem counterintuitive. You\u2019ve just put in hours and hours of hard work to make it number one in Google, right?<\/p>\n\n\n\n<p>Well, sometimes selling advertising on one of these sites is more difficult than you first predict, and you need to change plans.<\/p>\n\n\n\n<p>If you\u2019re asking \u201chow much are you getting for your rank and rent site sale?\u201d, like most things online, \u201cit depends\u201d. From my point of view, as long as you make more than you originally invested (including your time), you can reinvest the profits over and over to a point where you have snowballed it into a nice sum, or a portfolio of sites.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a lot to be gained from ranking and <a href=\"https:\/\/jaserodley.com\/selling-a-website-business\/\">selling websites<\/a>. I\u2019ve written in detail about <a href=\"https:\/\/jaserodley.com\/investing-in-websites\/\">investing in websites<\/a> too if you want to read more on the topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%80%9cmaintenance-mode%e2%80%9d\"><\/span>\u201cMaintenance Mode\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Websites are never truly passive. Once built and generating cash, they still need some attention.<\/p>\n\n\n\n<p>This may involve updates, security checks, performance tweaks, or something else. Depending on your niche, content can go out of date and also need updating.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"auditing-and-improving-technical-seo\"><\/span>Auditing and Improving Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you want to continue ranking well in your niche, you\u2019ll want to do a regular SEO audit. Every time you make a few \u201cminor\u201d changes to your website\u2019s content or theme, you can end up breaking your SEO without knowing.<\/p>\n\n\n\n<p>A technical SEO audit is basically like a health check for your site. It helps you identify critical issues that could end up hurting your rankings like:<\/p>\n\n\n\n<ul>\n<li>Poor website speed<\/li>\n\n\n\n<li>Broken links<\/li>\n\n\n\n<li>Insecure content or expired SSL certificates<\/li>\n\n\n\n<li>Making it difficult, or impossible for Googlebot and other crawlers to discover and\/or index your content<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/website-performance-1024x129.jpg\" alt=\"Poor website performance\" class=\"wp-image-1125\" srcset=\"https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/website-performance-1024x129.jpg 1024w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/website-performance-600x75.jpg 600w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/website-performance-768x97.jpg 768w, https:\/\/jaserodley.com\/wp-content\/uploads\/2020\/08\/website-performance.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Don&#8217;t let your website get this slow!<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimizing-your-initial-content\"><\/span>Optimizing Your Initial Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Instead of hiring a bunch of writers to create new content, after your site has been online for 12+ months, your next content changes should involve improving what you already have.<\/p>\n\n\n\n<p>Let\u2019s say your website has 25 pages, but only 5 of them are on page 1 of Google. You\u2019re already sitting on a good amount of untapped potential.<\/p>\n\n\n\n<p>These pages <em>should<\/em> be ranking well for the keywords that are assigned to them in your content map. If they aren\u2019t, something is likely lacking in your content.<\/p>\n\n\n\n<p>Content optimization involves analyzing one of your pages against the pages that are performing really well in Google. You\u2019ll want to review and revise all elements of your content, such as:<\/p>\n\n\n\n<ul>\n<li>Page title<\/li>\n\n\n\n<li>Meta description<\/li>\n\n\n\n<li>Heading tags<\/li>\n\n\n\n<li>Body text&nbsp;<\/li>\n\n\n\n<li>Alt text<\/li>\n\n\n\n<li>Bold and italicized text<\/li>\n<\/ul>\n\n\n\n<p>The goal is to make your content work as hard as possible. There\u2019s no need for a hundred pages when 25 of them are doing all of the heavy lifting.<\/p>\n\n\n\n<p>You don\u2019t always have to rewrite it from scratch. Sometimes it just involves adjusting keyword usage, while other times, you may need to write a few extra paragraphs or some FAQ questions to make it outperform the current position 1 holder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rank-and-rent-websites-lifestyle-assets\"><\/span>Rank and Rent Websites: Lifestyle Assets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019ve written about <a href=\"https:\/\/jaserodley.com\/lifestyle-business-definition-ideas-examples\/\">building lifestyle businesses<\/a>, reclaiming a better work-life balance, and how financial independence creates freedom in my life and the lives of others.<\/p>\n\n\n\n<p>For anyone moving towards the goal of financial independence but without the means to save a lazy few million dollars in a short period of time, building a rank and rent website can be a shortcut to this goal.<\/p>\n\n\n\n<p>With the \u201ctime-efficient\u201d income I earn from sites like these, I get to focus on the things in life that truly matter. Ironically at this stage in my life, this time is often spent on bigger business opportunities, but also gives me time with my family or flexibility to go for mountain biking or to the gym.<\/p>\n\n\n\n<p>I look at rank and rent sites like mini assets \u2014 they work hard for me while I sleep. I explain this and their contribution in my post about <a href=\"https:\/\/jaserodley.com\/entrepreneurial-investments\/\">entrepreneurial investments<\/a>.<\/p>\n\n\n\n<p>If these types of sites are something you\u2019re interested in, I encourage you to learn by taking action. Few people talk about these types of businesses, and while there might be a few courses, nothing will teach you more than executing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work when you want, from wherever you want, and build financial security, all in the same process. Clients won\u2019t own you, you get semi-passive source of income, and most importantly, your efforts go into building your own assets instead of someone else\u2019s. Sound good? When built correctly, this is what you can achieve with rank [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[69,68],"_links":{"self":[{"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/posts\/1094"}],"collection":[{"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":10,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/posts\/1094\/revisions"}],"predecessor-version":[{"id":2711,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/posts\/1094\/revisions\/2711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/media\/1102"}],"wp:attachment":[{"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/categories?post=1094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaserodley.com\/wp-json\/wp\/v2\/tags?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}