The biggest mistake any one of us can make is wasting time. While it is fun to dream up new businesses, we need some quick methods for business idea evaluation to make sure that demand for your product exists.
If demand already exists, you simply have to convert those customers or clients from the services or products of another business, or better yet – fill the need that does not currently exist in the market (no competition!).
If there is no demand, your business will have to find and educate your audience to teach them why they need your product. This costs money, or worse – time, typically neither are in great supply for grass roots startups.